About Bridge Advisory

AI transformation happens between disciplines.

Drawing on our experience leading organisational and business transformation, we have seen that technology alone doesn't deliver better performance. Success depends on how organisations adapt, how people work and how leaders turn ambition into action.

We created Bridge Advisory to bring these disciplines together and unlock the full value of AI. We work alongside technology providers to help their solutions deliver greater organisational value, and directly with organisations to redesign work around the opportunities AI creates.

Top-down workspace with laptop, coffee, notebook, pens, glasses, earbuds, and geometric design sketches on a wooden desk

Who we are

Bridge Advisory was founded by Katy Wright and Keren Segal, bringing together complementary experience across technology, operations, leadership, governance, people and organisational transformation.

We combine this experience with our proprietary methodology, frameworks and tools to help organisations navigate AI transformation and translate ambition into practical, sustainable results.

We don't just help organisations adopt AI. We help them perform better with it.

How we work infographic showing a five-stage AI transformation journey: Diagnose, Redesign, Transform, Evaluate, and Evolve, centered around your organisation.

Ready to turn AI investment into human performance?

Talk to us about what Bridge Advisory can do for your organisation.